MAD Design Group / EcoSmart Fire
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ECOSMART FIRE
OPEN ETHANOL FIREPLACES THAT PRODUCE
A WONDERFUL DANCING FLAME
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MODEL: FLEX 104BY.BXL © LOUNGE ROOM
FIRE
DESIGN
SOLUTIONS
What started as a spark of an idea was turned into a reality by the MAD Design Group who launched its multi-award winning EcoSmart Fire brand in 2004.

With representation now in over 75 countries, MAD’s passionate drive behind EcoSmart Fire not only saw the brand positioned as the pioneers of the global bioethanol fireplace industry but also keeps it at the forefront of innovation as it continues to set benchmarks in design, originality, safety and sustainability
CONCEPT
Environmentally friendly open ethanol fireplaces
that produce a wonderful warm dancing flame.
  • 12 Years Experience
    The EcoSmart Fire was launched onto the global stage in 2004 and there been thousands of fireplace installations in residential and commercial properties across 75 countries.
  • Fire Design With Flare
    EcoSmart Fire modern fireplace soultions are the product of choice when it comes to leading hotels and establishments around the world.
  • You Expect Safety
    Researched and developed by our in-house design team, tested by independent facilities, and fabricated according to our own exacting standards.
  • Available Globally
    Like all successful global brands, EcoSmart Fire has a presence all over the world, so we’ve become pretty adept at taking care of our customers, wherever they happen to call home.
  • Team of Fire Specialists
    Our team works closely with professionals such as architects, designers, landscapers, builders, developers and, of course homeowners to ensure the most appropriate models are selected.
  • Eco-Friendly Ethanol
    Fuelled by the renewable, and globally popular fuel, bioethanol, EcoSmart Fire is the fire of the future. Choose e-NRG - the best fuel available.
INSPIRATION
Inspiring ideas of ethanol fire design solutions
to help you achieve your vision.
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FIREPLACE RANGES
Experience absolute design flexibility and freedom
with an environmentally friendly ethanol fireplace.
FIREPLACE SAFETY
The most comprehensively tested
collection in the world
EcoSmart Fire is researched and developed by our in-house design team, tested by independent facilities, and fabricated according to our own exacting standards - the EcoSmart Fire is an expression of our commitment to creating the best.

The combination of rigorous testing, independent certification and leading fireplace safety features is why EcoSmart Fire gives you priceless peace of mind.

Our collection has been thoroughly tested against a number of global standards and are UL Listed in the USA, Certified for EU and UK in accordance with EN16647, and satisfy the ACCC Safety Mandate for Australia.

Safety is infused into every aspect of our product process, from the quality of research and development, to the operational system and built-in safety features.
Our streamlined, stainless steel ethanol burner designs are easy to keep clean and maintain. Special burner fabrication eliminates unstable flame behaviour and because it’s 100% stainless steel, it can be washed out in hot water to remove any build-up of denaturing agents.

Safety for us is not just about the housing of the fuel, it’s also about ensuring that your burner stays in peak condition for years to come, and burns cleanly and efficiently the way nature intended it to.
Important Safety Marks
FIREPLACE RANGES
Experience absolute design flexibility and freedom
with an environmentally friendly ethanol fireplace.
Official Distributor
MAD DESIGN (HANGZHOU) CO., LTD
疯狂工业设计(杭州)有限公司
Room 2- 605,Business Center,Xintiandi,71-8# Shixiang Rd, Xiacheng
Dict, Hangzhou,Zhejiang Province, 310006, China   浙江省杭州市下城区石祥路71-8号,新天地商务中心2幢605室
0571-85225516
MAD Design Group
Industrial designers; style merchants; manufacturers; creators and curators of concepts, brands and solutions for the residential, commercial and hospitality mar kets – products seamlessly segue from concept to creation with the MAD Design Group.
  • Our EcoS mart Fire was the only source of heating we could use during Superstorm Sandy to ensure were able to keep warm – and the e-NRG bioethanol was delivered to us throughout this emergency.
    Dr. Leonard Farber
    FOUNDER FARBER
  • In my opinion, your bioethanol lasts longer, burns slower, and throws out more heat as well.
    Dian Ritche
    HAPPY CUSTOMER
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